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Former Hunts.Net President Rich LaRocco has hunted in most of the lower 48 states as well as Alaska, Mexico and several Canadian provinces. A former senior editor of Outdoor Life magazine, he was a full-time outdoor writer before he started the company in 1986. Rich currently is senior field editor for a new on-line western hunting magazine. His son Mark has taken over the reins of Hunts.Net.

Please feel free to text Mark at 801-709-9279.


Rich loves deer hunting. He tracked down this old muley buck in 2003 .


He lives in Farmington, Utah, which puts him within a day's drive of almost anywhere in the entire Western U.S. Rich was also a trophy deer and elk outfitter for 10 years, mostly in Utah but also in Colorado, Idaho and Sonora, Mexico, so he understands the outfitting business well.


Rich took this 38-inch ram on a fly-in backpack hunt in Alaska.

Rich's 2008 ram was the result of a walk-in hunt more than 20 miles from the closest road. No horses or planes allowed.


E-mail Rich at richL@hunts.net or call him at 801-709-9280, which is forwarded to his mobile phone when he's not in the office. If you live in the East, call between 8 a.m. and midnight. If you live on the West Coast, call between 6 a.m. and 10 p.m.

Rich bow-killed this big Idaho bull at only 12 feet on a wilderness hunt.


 Hest biggest whitetail, taken in Colorado, gross-scored 188 B&C points.


This caribou came from the Porcupine Herd north of the Arctic Circle.


Utah buck, tracked in snow.


Rich's biggest bear, a British Columbian behemoth black bear that was lighter than chocolate.


For years Rich bowhunted almost exclusively, taking trophy elk, black bear, mule deer, pronghorn antelope and whitetail deer with archery gear. Lately he has hunted mostly with rifle and muzzleloader.

There were very few booking agents when Rich began consulting hunters. "Now we're one of the oldest booking agencies," he said, "and our knowledge and experience of various hunting opportunities are hard to beat."


Rich's Alaska moose, September 2004


Rich and a friend backpacked his biggest Utah bull seven miles to his ATV.